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Updated: Sep 4, 2019

“People that do don't know what they do.”*

Many of you may wonder about the origins and meaning of the SAVOIR-FAIRE concept.

To start to understand a bit more of this term it is necessary to fly back in days to France in the 60s and get into a historical context where sociocultural movements and political ideologies such as Marxism were responsible for giving the meaning to the concepts of techniques, production forces and social behaviour.

During this period, the true meaning of SAVOIR-FAIRE was far away from what we know nowadays.

It was not until years later, by some studies of the Sociology of industrial work that a concept arises stating a consubstantial emphasis of the action on "the material" and "the sociocultural effects".

This is how the definition of SAVOIR-FAIRE was born, bringing the idea of the skill or grace that a person has to do things, especially those things involved with social treatment.

More recently SAVOIR-FAIRE could be reduced to the technical knowledge of the behaviour of a particular material used.

In SAVOCA we define this term as the activity performed by any person who works in the creation of our products. An activity where everyone has a specific connection to the product according to their role, and with the purpose to create an object that is a witness of the collective passion.

*People that do don't know what they do. -Richard Sennett. the craftsman, 2008

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