The journey between the Designer and the Craftsman
Giuseppe Savoca is a contemporary fashion designer and craftsman interested in and committed to the world of creation from early age. Having a multicultural background spread between Italy, Switzerland and the United Kingdom, he has always defined his convictions in the industry by striving to revive origins and traditions in his creations.
After he obtained a Master's Degree with honours in Craftsmanship in wood and leather, Giuseppe was inclined to fuse his acquired skills with fashion. He accomplished a Master's Degree in Fashion Design from Istituto Marangoni, having previously completed an undergraduate degree in Fashion Design at the Lausanne College of Fashion and Art.
Immediately after his move to London, Giuseppe Savoca worked exclusively in the luxury industry, achieving experience in evening wear, collaborating with Stella McCartney, Hugo Boss, Alexander McQueen and Gyunel. He worked with other premier brands for red carpet events such as the Academy Awards (The Oscars), Cannes Film Festival, BAFTA’s and Royal Ascot.
Lately, he collaborated in the elaboration of garments for private clients, such as Oprah Winfrey, Salma Hayek, Kylie Minogue, Emma Stone, Chris Hemsworth, Adrian Brody and Liam Payne.
With the launch of SAVOCA, Giuseppe’s intention is to revamp the industry with his visionary way of savoir-faire.
Tradition, Craft and Design
SAVOCA began with the simple idea of creating an accessory, that would mix different types of craftsmanship together.
Developing this idea with extensive research and acquired skills, Giuseppe created this new headwear collection combining technics together that are performed by tailors, hatters, embroiders, glassblowers, fashion designers, gainiers, tanners and textiles in a unique piece of design.
These traditional craft skills and design elements combined with a revived shape for the 21st century, frame the concept of SAVOCA.